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List Mastery
Course Overview
Course Overview (3:30)
Course Resources
Technology
List Management Tools (10:40)
Opt-In Forms & Landing Pages (3:08)
Email Capture Tools (9:34)
One Step vs Two Step Opt-In (4:13)
Getting Cool With Icegram (11:13)
OptinLinks (9:05)
Video Turnstyle (7:19)
Killer, Low-Cost Pop Ups (4:46)
Strategy
Getting Email Addresses (2:17)
The Seductive Offer (2:20)
The Cliff Hanger (2:20)
The Legitimate Product Pitch (3:24)
List Segmentation (3:38)
Auto Responders (4:24)
One Time Emails (3:13)
Frequency and Format (3:39)
Building Good Will (5:40)
Mining Un-Subscribe Gold (5:21)
The 3:1 Rule (3:29)
Split Testing For More Profit (5:47)
Welcome Emails (2:45)
A Proven Conversion Metric (1:35)
The Best Time & Day To Email (2:57)
The Time Limited Offer (4:11)
All Might Story Emails (8:27)
Methodology
Envelope Factors That Matter (5:05)
Important Email Design Elements (5:18)
Text vs HTML Emails (3:14)
Landing Page Critical Factors (6:21)
The Right Email Length (3:05)
Email Subject Lines That Work (8:20)
Quick HTML Email Templates (9:02)
Beautiful HTML Emails Fast (12:56)
Solving Email Rendering Issues (5:46)
The Litmus Test (5:54)
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Beautiful HTML Emails Fast
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