Course Overview
Technology
Strategy
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Getting Email Addresses (2:17)
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The Seductive Offer (2:20)
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The Cliff Hanger (2:20)
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The Legitimate Product Pitch (3:24)
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List Segmentation (3:38)
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Auto Responders (4:24)
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One Time Emails (3:13)
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Frequency and Format (3:39)
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Building Good Will (5:40)
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Mining Un-Subscribe Gold (5:21)
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The 3:1 Rule (3:29)
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Split Testing For More Profit (5:47)
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Welcome Emails (2:45)
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A Proven Conversion Metric (1:35)
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The Best Time & Day To Email (2:57)
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The Time Limited Offer (4:11)
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All Might Story Emails (8:27)
Methodology
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Envelope Factors That Matter (5:05)
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Important Email Design Elements (5:18)
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Text vs HTML Emails (3:14)
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Landing Page Critical Factors (6:21)
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The Right Email Length (3:05)
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Email Subject Lines That Work (8:20)
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Quick HTML Email Templates (9:02)
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Beautiful HTML Emails Fast (12:56)
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Solving Email Rendering Issues (5:46)
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The Litmus Test (5:54)
